We aim to assist entrepreneurs, mainly from disadvantaged backgrounds, make a success of their businesses. With the high poverty levels we face, nurturing good business skills will be instrumental in combating this. We utilise the Paradigm Shift training course to equip entrepreneurs with basic business principles together a Mentorship Program. Feedback received from many entrepreneurs is that training in conjunction with one on one couching will aid them in making a success out of their businesses. The mentorship program was then initiated to satisfy this need.
We created a pool of mentors from the business community in Ekurhuleni. The mentors are all volunteers who have a wealth of business experience and expertise in a number of business disciplines. Entrepreneurs (mentees) are matched with mentors who have the required skills and knowledge in the mentee's line of business. The mentee and mentor meet on a regular basis to discuss challenges and for the mentor to guide the mentee.
Often a mentee would begin operating a small business from home or a pavement stall. Once their business has shown significant growth and a larger premises is needed, we facilitate a lease agreement between them and a business partner we have in an established network. These business partners own small factory buildings in Benoni, Gauteng and have agreed to lease them out a lower rates. This in turn provides room for exponential growth without the burden of high rental costs.
here is one of the success stories:
Colin and Thandeka are proud owners of Push Sportswear. After attending the Paradigm Shift training program they began the journey of manufacturing clothing. Together with the guidance of a mentor they were able to fine tune their business plan and focus on the correct market segment that would be most profitable, that being sportswear.